WORK WITH ME

Design isn’t just how things look.

It’s how your brand is understood.

Design is one of the clearest signals your brand sends about who you are, what you stand for, and who you’re for. And yet, it’s often treated as an afterthought.

That’s the thinking behind DESIGN MATTERS.

Good design plays a strategic role. It shapes perception, builds trust before a single word is read, and it helps the right people recognise themselves in your brand.

My approach is both strategic and collaborative. I take the time to understand your brand, your goals, and your audience, then we shape the work together. I’m here to listen, to ask the right questions, and to help you refine what you’re building so it lands clearly with the people you actually want to reach.

The aim is simple: to help your brand stand out and connect with the people it’s meant for.

BRAND DESIGN

You have a clear vision for your brand, but it still feels DIY. The logo isn’t quite right, you keep second-guessing your colour palette, and nothing feels cohesive or structured. Good design is where is starts. It helps you build a brand that feels confident and aligned with who you are, and gives you a clear sense of direction to everything that follows.

Investment: £1,600

INCLUDED WITH YOUR PACKAGE

Creative direction and AI images

Logo design

Colour palette and typography

Visual and photographic direction

Brand guidelines

Final files for digital and print

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WEB DESIGN

Your website still has that small-business feel. It’s not bringing in the enquiries or sales you need, and it’s not showing your work or product in the best light. Good design is the difference between a website that exists and one that works. A clear structure, considered content, and a design that shows your business at its best.

Investment: £760-£3,800

INCLUDED WITH YOUR PACKAGE

Website and page structure

Custom website design

Content and copywriting

SEO optimisation

Launch support

Ongoing support and maintenance

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PRINT & BRAND COLLATERAL

Your brand doesn’t just live online. Printed materials often get overlooked, but they shape how your brand is experienced in real life. When they don’t quite match, it feels slightly disconnected. Good design is where is all connects, creating consistency so that your brand shows up clearly across every physical touchpoint.

Investment: £470-£2,000

INCLUDED WITH YOUR PACKAGE

Stationary (business cards, letterheads, inserts…)

Marketing materials (flyers, brochures, lookbooks…)

Merchandise and supporting brand assets

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SOCIAL MEDIA

You know social media matters, but showing up consistently feels harder than it should. You’re often second-guessing what to post, how it should look, whether it really represents your brand, and whether it’s impactful. Good design gives social a clear direction, making it easier to show up consistently without overthinking every post.

Investment: £1,800

INCLUDED WITH YOUR PACKAGE

Social media strategy

Content pillars and direction

Creative and visual direction

Custom-designed templates

Editable files (Canva or similar)

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A LA CARTE

If you need a combination of services, or something more specific to your situation, we can work à la carte. Tell me a bit about what you’re building and what you need support with, and we’ll shape the scope from there

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"I've been working with Astrid for five years now, and she has been absolutely invaluable to my business. I have incredibly high standards for design, and Astrid exceeds them every time. Over the years, I've worked with numerous freelancers, marketing agencies, and creative professionals, and I can say without a doubt that Astrid is in the top 1% of her industry."

ALLISON STUBBINGS, BUSINESS COACH

"Working with Astrid has been an absolute pleasure. From the very start, she took the time to truly understand our needs and goals. She was incredibly approachable and tuned into the needs of our community. I highly recommend her to anyone looking for a dedicated and talented professional."

GAYNOR HODGE, SALLY BEAUTY

"Astrid is a delight to work with. She listened carefully to what I was looking for and created several beautiful moodboards and concepts for a logo and social assets for my newsletter. She then crafted a final set of designs that were completely brilliant – everyone compliments me on them when they see them."

CLAUDIA CANAVAN, AFTERGLOW