GRACE & GREEN
ABOUT THE BRAND
Grace & Green’s social presence was originally product-led and sustainability-focused. Clear, but limited. It wasn’t adding much value for the audience, and it wasn’t being used as a meaningful marketing or conversion channel. When Grace & Green rebranded, their social media needed to change too. I redesigned their social into a values-led brand channel rather than a sales channel. Products are now introduced naturally, as answers to real questions, or within discussions about hormones, comfort, or daily realities, instead of isolated promotions. The result is a channel that functions as both brand platform and marketing tool.
